IRRESPONSIBLE
A VIDEO FOR THOSE WHO SPEAK OUT AGAINST WAR
Since when do those who raise their voices for peace provoke more outrage than war? We stand with those who, peacefully, raise their voices for peace—this year and all the years to come. Watch the video.
Many words were spoken about those who took to the streets for peace in 2025: irresponsible, vandals, provocateurs.
Our end-of-year video for 2025, ‘Irresponsible’, takes a transformative look at these words used to describe people demonstrating for peace.
It serves as both a wish for 2026 and an invitation not to suffer from war, but to make our desire for a different path heard loud and clear.
"It is not too late to make our voices heard, as citizens of the world."
Gino Strada
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Credits
Voice: Elio Germano
Agency: Ogilvy
President and Chief Creative Officer: Giuseppe Mastromatteo
Executive Creative Directors: Lavinia Francia, Francesco Basile
Creative team: Guido Pusterla (Senior Copywriter) Domenico D’Ercole (Senior Designer & Art Director) Anna Montorsi (Art Director)
Account: Consuelo Dionigi (Account Supervisor)
Strategic Team: Luca Tapognani (Head of Strategy) Silvia Tasso (Strategist) Giulia Fenaroli (Strategist)
Production: Sanam Bartoletti (Head of Production)
Social Media: Carola Bracci (Head of Social) Davide Dinoi (Social Media Manager)
PR: Liliana Panzino (Account Director PR)
CDP: TheFamily
Executive Producer: Lorenzo Ulivieri
Producer: Federica Dordoni
Director: Igor Borghi
Post Producer: Barbara Calicchio
Editor: Nicola Mucelli
Color: Giorgia Meacci
Post Producer: Letizia Sala@Hogarth
AI artist: Dario Sbrana@Hogarth
Sound mix: Massimiliano Briganzoli@Hogarth